The Mission: To spark presence in peoples hearts and wake up the consciousness of the planet thru attracting positive energy to fight war with words and not physical or conceited violence. The Vision: Create a framework for inspiring artists to share and promote their sparks of consciousness. Open up an area for online users to discuss through music, the many facets of the world by allowing there to be a united view of hip hop, influenced by ancient and modern day perceptions. The Values: To use key moral judgement and boundless wisdom which grow effortlessly as tree branches do, remaining in presence. Act as community leaders through philanthropy by guiding success of the new generation who use wisdom (separate from logic) established through truth.